Rose Lyles is the CEO of My Sports ID Card and the creative force behind the platform. She is also the founder of D'Vacor Graphics, where she combines digital branding, website design, and strategic marketing to help businesses and organizations strengthen their online presence. As the creator behind the platform, Rose is passionate about building innovative digital solutions that support athletes, teams, and sports programs from youth through the professional level.
Through My Sports ID Card, Rose has developed a platform that not only helps athletes showcase their identity, achievements, and athletic journey, but also creates opportunities for monetization through digital branding, fan engagement, fundraising, and other built-in growth tools. Her work reflects a commitment to blending technology, branding, and revenue-generating solutions that help athletes and programs grow while staying connected to their communities.